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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Understanding In-Store Mobile Shopping

Takeaway: Not surprising that while shopping in-store, consumers will have questions about your products. The difference today is they want those answers immediately. In our...

Digesting the Latest Omnichannel Shopping Trends

Consumers have never had it better. Shoppers today can demand and expect solicitous service, a huge selection of products, low prices, and more information than ever before...

7 Ways PIM Software Can Improve Your SEO Strategy

Consumers are turning to search engines to get the information they need about products and services. This means that, in order to compete, your business needs to have a high...

5 ecommerce lessons from Dorel Juvenile Group

Takeaway: Not every day does someone with over 20 years of ecommerce experience share their lessons learned. We listened into a recent podcast as Bob Land and Jamie Dooley of...

5 Tips to Boost Your Amazon Prime Day Strategy

Amazon Prime Day is July 11 this year. Check your brand performance on Amazon with our free product content grader and read below for guidance on how to make the most of this...

How I did it: CRKT grows brand footprint with engaging product content

Teresa Bonnell is always looking at ways to improve companywide efficiency and responsiveness to customers in her role as VP Finance & Operations at Columbia River Knife and...

How to get started with ecommerce after you’ve already started

Takeaway: Assessing and updating suboptimal ecommerce systems is vital, but how does it fit into the daunting number of other sales, marketing, and technology priorities? For...

5 must-read lessons from #IRCE17

This year's Internet Retailer Conference & Exhibition (IRCE 2017) was teaming with energy and innovation. We were inspired to see so many of our customers and industry...

Learning from Best Buy’s Turnaround: 5 Tactics

Takeaway: Retail apocalypse they say? Best Buy has managed to prove analysts wrong with a promising rebound both online and in-store. The secret to their sauce has been a...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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