PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales channel - it is where shoppers learn about products to inform buying decisions online or in store. Brands need to see Amazon as an extension of merchandising efforts and optimize product information to fit the needs of the digital shopper. Is your brand ready to tackle Amazon’s digital shelf with precision?
Our Director of Analytics, Josh Silverman recently participated in a webinar with industry experts from CPC Strategy and MarketTrack on “Unpacking Amazon’s Digital Shelf Space: Amazon’s Organic Ranking Battleground for Increased Visibility & Sales” to take a deeper dive into the A9 algorithm and help brands and manufacturers focus their content efforts to increase their presence on the retail giant.
Don’t have time to listen?, We’ve got the most important takeaways from CPC Strategy, MarketTrack and Salsify.
Product Content is the new packaging.
Shoppers are using search to find what they are interested in and if your brand is not presenting product information that catches their interest, you will lose that conversion. With consumers increasingly using search to influence their purchases in store in addition to nline, brands need to change their mindset to seeing product content on the digital shelf is as important as how a product stands out in its packaging in a traditional retail environment.
Your product title is important and when done correctly will prepare
Make sure the core keywords for your products are optimized within the title and feature bullets. A best practice formula for product titles is “[Brand Name]-[Product Type]-[Feature]-[Size, etc].” As Tanya and her co-presenter Nancy-Lee McLaughlin, Manager of Marketplace Strategy suggested, this formula captures customers who are brand loyal, customers who are in the awareness stage and helps overall with search across Amazon and search engines.
Great experiences drive conversions.
The best brand manufactures identify the most important SKUs in their catalog and allocate merchandising efforts to these to strengthen customer experiences on Amazon and across their digital ecosystem to capture audiences. Amazon’s Head of Global Ad Sales & Marketing has said “product pages and images are “brand marketing vehicles,” brands need to focus on creating product pages that will drive conversions with best in class content.
Amazon puts the consumer first -- and it expects brands to deliver product experiences meet the evolving requirements consumers demand. Winning on Amazon is multi-layered and requires brands to maximize every part of the buyer’s journey with content and messaging. By listening to this webinar, you will learn more about the measuring digital shelf KPIs, the A9 algorithm, and the impact of paid promotion in increasing search rank.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.