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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

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For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Salsify PXM

Learn how Salsify PXM empowers brands to win on the digital shelf.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
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Solution Partners

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Resources

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2023 Salsify Consumer Research Report

Salsify 2023 Consumer Research Report

Learn how to prioritize and deliver what your shoppers want with the latest insights.

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      Back to Blog

      How to Optimize Your Amazon Tools and Home Improvement Page | Salsify

      Omnichannel Strategy
      2 minute read
      by: Andrew Waber
      How to Optimize Your Amazon Tools and Home Improvement Page | Salsify

      Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools and home improvement sales on Amazon. For context, that was more than 3X the growth rate of The Home Depot over the same period. Tools and home improvement brands need to address any critical gaps in their product content on Amazon in order to take advantage of this growth and outflank competitors.

      Our latest report, The Winning Elements of Amazon Tools and Home Improvement Pages, analyzed more than 335,000 product pages live on the ecommerce giant within the tools and home improvement category. We used the Amazon Sales Rank of each product to determine top performer and poor performer averages. To provide additional clarity and guidance, we split up the analysis by price ranges, and outline recommendations based on tactics employed by top-performing products within those price points.

      Use this report and the data within to evaluate your product content on Amazon. Successful brands are speaking to their prospective customers with engaging content, in a way that takes into account Amazon’s algorithm, unique user experience, and shopper journey. The analysis reveals how important images and reviews in particular are for attracting buyers in the tools and home improvement category. Top performing product pages across every price point have substantially more images and reviews on average, as compared to poor-performing pages at the same price point.

      Get the full set of data, including the tactical recommendations, to better prepare your strategy for the remainder of 2018 and beyond.

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      Tag(s): Omnichannel Strategy Digital Commerce Ecommerce Strategy

      Andrew Waber

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