Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
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Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
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Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Selling direct to consumer (D2C) can be profitable terrain for many manufacturers and brands—if done correctly. As companies set their own prices and don’t have to hand over a retailers’ cut, higher margins result.
Your website is one of the first touchpoints for consumers during their shopping journey. According to Forrester, “61% of US online adults regularly use manufacturers’ and brands’ sites to research products,” and 50% end up purchasing from the site. Therefore, be sure the experience includes:
For the best workflow and technology add-ons, a tailored PXM is most time effective and user-friendly for employees.
The Atlantic recently chronicled a transaction with the online site, Wish.com. As the reporter wrote, the company, featured on the jerseys of the Los Angeles Lakers, is “worth $8.5 billion, about the same as Macy’s, J.C. Penney, and Sears combined. Its valuation has more than doubled since a year ago, when it received $500 million in funding.”
But with questionable product quality and authenticity, duct-taped boxes, and the rare customer service, following this China-based company is not the way to go. Simply, U.S. consumers won’t stand for such a cut-rate experience.
Who should your brand look at as smooth D2C sailors? According to Forrester: Nike and Apple.
One of the least understood, but most impactful tools for D2C is the product data feed. That is, the way product details, photos, and specs travel from the product developers through merchants to creative and marketing then onto the consumer. We found, 78% of consumers are more likely to buy when the product page content is personally relevant to them.
That’s not all. As Forrester points out in their report, Use Product Data Feeds to Increase Online Sales, this data also “powers search and comparison engines [and] guides consumers in the initial discover and explore stages of the customer journey.”
Maintaining and enhancing product data requires the support and input of the entire company. Digital commerce cannot live with just a single team or member of the executive staff. All hands must contribute to targeting channels, correcting content, updating inventory and pricing, determining how frequently each channel should update, fulfilling the purchases effectively, collecting consumer data, and turning that data into actionable insights.
The best consumer engagement occurs organically. Such interactions (positive reviews, tweets, comments, manufacturer questions) are typically a sign the consumer has had a positive experience with your products. Or, conversely, they are instructing your brand on ways to improve.
Either way, positive or negative, these interactions are gold mines for building consumer loyalty. Even when the public comment is negative, other consumers are watching if and how the brand will respond. Quick, effective reaction from the brand often results in the affected consumer – and those watching – giving the brand more than one chance.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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