Agile vs Waterfall Ecommerce | Salsify

Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and launch process to a faster more agile method. Our co-founder Rob Gonzalez walks us through if Waterfall or Agile methods can lead to ecommerce success in our latest whiteboard series.

In the age of ecommerce where product feedback and improvement can happen in a matter of weeks, rather then years, means brands needs to reconsider how they go to market and their strategy.