Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and launch process to a faster more agile method. Our co-founder Rob Gonzalez walks us through if Waterfall or Agile methods can lead to ecommerce success in our latest whiteboard series.
In the age of ecommerce where product feedback and improvement can happen in a matter of weeks, rather then years, means brands needs to reconsider how they go to market and their strategy.
Written by: Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.
Recent Posts
How To Kick Shopping Cart Abandonment to the Curb
Gen Alpha Trends: How the Next Generation Influences Buying Behavior and Decisions
Do Brands Need Social Media Influencers In The Age of AI?
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.