In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.

It’s becoming more critical for teams to work together in order to ensure your brand doesn’t fall off the digital shelf. For example, if the brand management team does not speak to supply chain on a daily basis to provide inventory updates on Amazon, the likelihood of products going out of stock grows -- and can impact your Amazon revenue for months. Trade teams need to work with Research & Development to keep products coming out, and coordinate with Brand Management to launch campaigns across channels. As ecommerce grows, brands need to break through traditional team silos and come together to maximize impact across the digital world.