Whitepaper: How to Evaluate a Product Content Management Solution

The eight questions every brand should ask

To win in the age of distributed commerce, brands must have a repeatable, efficient process for driving accurate, complete, impactful product content to market. And your product content must be optimized to meet the requirements of every retailer and endpoint. That means removing friction throughout the entire Product Content Management Lifecycle.

Choosing a solution that meets your internal and external product content needs can be tricky. There are many point solutions like PIM (product information management) and DAM (digital asset management) systems that can help you tackle the challenge, as well as more all-in-one product content management platforms you should consider.

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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.

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