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Salsify news

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Salsify Announces Closing of $155 Million Series E Funding Round

We are incredibly excited to announce our closing of a $155 million Series E round of funding led by global growth-investment firm Warburg Pincus.

Salsify's Industry-First Commerce Experience Management (CommerceXM) Platform

“By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth.” ...

Salsify Named a 2020 Cool Vendor in Digital Commerce by Gartner

We are incredibly excited to announce that Gartner has recognized Salsify as a Cool Vendor in the June 2020 report “Cool Vendors in Digital Commerce.” We believe this...

Salsify Joins the New Shopify Plus Certified App Program

With the rise of digitally native vertical brands (DNVBs) and the rapid shift towards direct-to-consumer (D2C) ecommerce in traditional, multi-channel consumer brands, the...

Salsify Launches the 2020 Digital Shelf Virtual Summit

Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a...

Salsify and Target Announce New Direct Connection

As the purchase journey continues to evolve, brands must find ways to meet diverse shopper demands for product information quickly. This control and agility are required for

Salsify Acquires B2X Partners Advisory Firm

Today we announced our acquisition of B2X Partners, a leading business to business (B2B) advisory firm for distributors and manufacturers. The Baltimore, Maryland firm was...

Omnichannel Commerce Strategy

How CPG Brands and Retailers Break Down Barriers on the Digital Shelf

By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already...

Olá Lisboa New Salsify EMEA Office

Today we made our physical expansion into Europe official by announcing the opening of our first international office in Lisbon, Portugal. Coming on the heels of exciting...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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