Salsify Acquires B2X Partners Advisory Firm

Today we announced our acquisition of B2X Partners, a leading business to business (B2B) advisory firm for distributors and manufacturers. The Baltimore, Maryland firm was founded in 2014 and worked with top B2B manufacturers and distributors, including Sonepar, Zoro, Win Supply, Weiler, and Oatey. The acquisition also includes B2X Academy, an online ecommerce training platform for distributors with 50-plus lessons.

Watch below to learn more about the Salsify acquisition of B2X Partners.

B2B ecommerce expert Justin King joins Salsify

Justin King, founder and president of B2X Partners, also joins Salsify as the new vice president of B2B strategy. King is a sought-after customer experience and ecommerce speaker — most recently speaking at the 2019 B2B Next Conference and Exhibition — and has nearly 20 years of industry expertise. He is also the author of “Digital Branch Secrets: eCommerce Playbook for Distributors.”

“Justin is a proven, trusted expert in the product content needs of B2B manufacturers and distributors,” said Jason Purcell, co-founder and CEO of Salsify, “and we could not be more thrilled to have him join the Salsify family and share his wealth of knowledge with our customers and team.”

Building successful digital strategies

“Salsify uniquely solves the problems of B2B manufacturers by helping them manage and distribute their product content to sell more throughout their entire channel while ensuring distributors provide up-to-date, rich content to their customers online,” King said. “I am elated to join the Salsify team and to continue to help manufacturers and distributors build successful digital strategies.”