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    June 24, 2020
    5 minute read

    Salsify Named a 2020 Cool Vendor in Digital Commerce by Gartner | Salsify

    by: Salsify

    We are incredibly excited to announce that Gartner has recognized Salsify as a Cool Vendor in the June 2020 report “Cool Vendors in Digital Commerce.” We believe this recognition further establishes Salsify as a vendor to watch in the commerce scene.

    We define the digital shelf as the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.

    Today’s digital experience means consumers no longer go shopping, they are shopping — all the time. Whether you sell to consumers or other businesses, particularly in light of the COVID-19 outbreak, it has become a requisite for brands to offer an exceptional digital shelf experience.

    Exceptional Customer Experience at Every Touchpoint

    To do so, brands need to offer an exceptional customer experience at every touchpoint and destination in the customer journey, including:

    • Being more nimble and better able to adjust to rapid changes in consumer behavior and demand than competitors, both in terms of the channels consumers may be engaging with, and the information being surfaced to them;
    • Offering engaging and impactful content that tells the story your brand wants to tell;
    • Not having to spend time worrying about new channel integrations or whether the content is updated and unified across different channels; and
    • Capturing the analytics required to make your entire digital shelf program more efficient and effective.

    These are the capabilities Salsify brings to many of the world’s largest brands, including Coca-Cola, L’Oreal, Bosch, GSK, Rawlings, and Fruit of the Loom. 

    Per the report: “Whether your primary market is [business-to-business] B2B or [business-to-consumer] B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools that offer both leading-edge user experiences and unerring consistency across all available customer channels.”

    Gartner clients can view the Cool Vendors in Digital Commerce report here.

    This recognition follows Salsify being named a Leader in IDC’s first-ever IDC MarketScape assessment of the capabilities and strategies of enterprise product information management (PIM) vendors worldwide. (Click here to download the IDC MarketScape assessment.)

    Source: Gartner “Cool Vendors in Digital Commerce,” Dayna Ford, et al, 1 June 2020

    Gartner Disclaimer:

    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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