Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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We are incredibly excited to announce that Gartner has recognized Salsify as a Cool Vendor in the June 2020 report “Cool Vendors in Digital Commerce.” We believe this recognition further establishes Salsify as a vendor to watch in the commerce scene.
We define the digital shelf as the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.
Today’s digital experience means consumers no longer go shopping, they are shopping — all the time. Whether you sell to consumers or other businesses, particularly in light of the COVID-19 outbreak, it has become a requisite for brands to offer an exceptional digital shelf experience.
To do so, brands need to offer an exceptional customer experience at every touchpoint and destination in the customer journey, including:
These are the capabilities Salsify brings to many of the world’s largest brands, including Coca-Cola, L’Oreal, Bosch, GSK, Rawlings, and Fruit of the Loom.
Per the report: “Whether your primary market is [business-to-business] B2B or [business-to-consumer] B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools that offer both leading-edge user experiences and unerring consistency across all available customer channels.”
Gartner clients can view the Cool Vendors in Digital Commerce report here.
This recognition follows Salsify being named a Leader in IDC’s first-ever IDC MarketScape assessment of the capabilities and strategies of enterprise product information management (PIM) vendors worldwide. (Click here to download the IDC MarketScape assessment.)
Source: Gartner “Cool Vendors in Digital Commerce,” Dayna Ford, et al, 1 June 2020
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
At Salsify, we eat, sleep, and breathe eCommerce. We recently surveyed over 1,700 consumers to uncover the latest insights on commerce trends and behaviors. View the full 2020 report — and get our insider tips on how to leverage these insights — here.
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