Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.
Meeting these challenges at the speed the market requires takes clear communication between brands and retailers. However, most brands find retailer product content processes, criteria, and setup complicated and limiting. In fact, 76% of brands report dissatisfaction with CPG retailer partners. Both parties must learn to work together more fluidly to give the consumers what they want and maximize CPG digital growth.
Our Retailer Scorecard CPG 2018 collected the perspectives and expertise of over 500 ecommerce, sales, and marketing leaders from brand manufacturing within the North American marketplace in order to discover which model of collaboration is working best.
Brand manufacturers can read this report to uncover how the CPG ecosystem’s challenges impact your current and future operations. Brush up on what to ask your retail partners to streamline communication, quality control, and speed to market.
Ecommerce has evolved beyond the need for basic supply chain data. Consumer expect more robust, personalized digital experiences. The optimal retailer-brand relationship and technology systems required to support that reality have also changed. Now, data-pools and exclusive partnerships are no longer helping retailers win. Bridging the gaps between retailers and brands means asking each about their process needs and taking key actionable steps forward.
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