PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
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Knowledge Base
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Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.
Meeting these challenges at the speed the market requires takes clear communication between brands and retailers. However, most brands find retailer product content processes, criteria, and setup complicated and limiting. In fact, 76% of brands report dissatisfaction with CPG retailer partners. Both parties must learn to work together more fluidly to give the consumers what they want and maximize CPG digital growth.
Our Retailer Scorecard CPG 2018 collected the perspectives and expertise of over 500 ecommerce, sales, and marketing leaders from brand manufacturing within the North American marketplace in order to discover which model of collaboration is working best.
Brand manufacturers can read this report to uncover how the CPG ecosystem’s challenges impact your current and future operations. Brush up on what to ask your retail partners to streamline communication, quality control, and speed to market.
Ecommerce has evolved beyond the need for basic supply chain data. Consumer expect more robust, personalized digital experiences. The optimal retailer-brand relationship and technology systems required to support that reality have also changed. Now, data-pools and exclusive partnerships are no longer helping retailers win. Bridging the gaps between retailers and brands means asking each about their process needs and taking key actionable steps forward.
Lauren Lindsey manages retail and technology partnerships at Salsify. Lauren is a graduate of Texas A&M where she majored in finance and being awesome.
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