Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.
Meeting these challenges at the speed the market requires takes clear communication between brands and retailers. However, most brands find retailer product content processes, criteria, and setup complicated and limiting. In fact, 76% of brands report dissatisfaction with CPG retailer partners. Both parties must learn to work together more fluidly to give the consumers what they want and maximize CPG digital growth.
Our Retailer Scorecard CPG 2018 collected the perspectives and expertise of over 500 ecommerce, sales, and marketing leaders from brand manufacturing within the North American marketplace in order to discover which model of collaboration is working best.
Brand manufacturers can read this report to uncover how the CPG ecosystem’s challenges impact your current and future operations. Brush up on what to ask your retail partners to streamline communication, quality control, and speed to market.
Ecommerce has evolved beyond the need for basic supply chain data. Consumer expect more robust, personalized digital experiences. The optimal retailer-brand relationship and technology systems required to support that reality have also changed. Now, data-pools and exclusive partnerships are no longer helping retailers win. Bridging the gaps between retailers and brands means asking each about their process needs and taking key actionable steps forward.