“By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth.”
Source: Gartner, August 2020
Every single purchase made by a consumer is now digitally influenced: They conduct research online. They compare price points. They seek out reviews. They view tutorial videos or product explainers.
This shift has resulted in an explosion of potential touchpoints between a brand and its target customers, including third-party (3P) retailer platforms, direct-to-consumer (D2C) sites, social media channels, marketplaces, and so much more.
When you add in the rapid acceleration of online shopping over the past few months, the digital shelf has become more varied and unwieldy than ever.
Brands Need a New Type of Commerce Platform
Brand manufacturers now require a new type of commerce platform to win on the digital shelf. Today, we are excited to announce the launch of the very first Commerce Experience Management (CommerceXM) platform.
CommerceXM combines Product Experience Management (PXM) — which leverages an integrated product information management (PIM) platform, digital asset management (DAM), and an experience builder — with core commerce capabilities designed to enable sales across retailer and distributor channels, as well as marketplaces, social commerce channels, and D2C sites.
By integrating all the capabilities brands need to support and transact commerce experiences through one technology stack, our goal with CommerceXM is to enable brands to move faster than their competition to optimize every digital touchpoint for discovery, conversion, and brand affinity.
Welcoming a New Leader to Salsify
The move towards CommerceXM is a long time coming. Since our founding, we have always envisioned ourselves as a commerce platform. Those watching us closely have seen a steady stream of new product functionality that goes well beyond the standard PXM product set.
With today's general availability of Salsify for Marketplace Commerce, which provides customers with the unique ability to manage product experiences, as well as order and inventory data through a centralized listing exchange, we believe CommerceXM more fully captures both how we currently help customers and our overall long-term strategic vision.
Towards that long-term vision, we're also announcing the appointment of Mike Milburn as the new president of Salsify. Milburn was most recently the chief customer officer at Salesforce and will lead all customer and go-to-market efforts for us, helping us institute first-rate customer service across the globe as we begin this next chapter of our history.
Partnering for CommerceXM
New customer feedback for our CommerceXM platform has been incredibly positive. Here are some quotes from customers who have partnered with us in developing these capabilities.
"For Libbey, being on the forefront of commerce means that our target consumers are greeted with the same great brand experience across every digital channel, and our internal teams are operating with maximum efficiency through centralized product content and order and inventory management. Salsify continues to be a great partner in helping us push the envelope towards offering a commerce experience that others in our industry simply can't touch."
— Ryan Griffith, Sr. Director of Ecommerce, Libbey
"We pride ourselves on offering an incredible experience in every interaction customers have with our brand. That experience starts with our ecommerce strategy. We're incredibly excited about how Salsify's CommerceXM platform ensures that no matter where customers see InterMetro's brand, ranging from our corporate site to our dealer partners who leverage our content, they will be greeted with a consistently incredible commerce experience."
— AJ Zambetti, Director of Creative and Brand Communications, InterMetro
Without the inventiveness and drive of our customers, and their willingness to provide feedback and insight into their business goals, our continued success and growth would not be possible. They are the ones at the forefront of commerce in this new era of brand manufacturing.
We are honored and thankful to be partnering with them to be shining examples for the rest of their respective industries on how to win on the digital shelf.
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