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    March 31, 2020
    3 minute read

    2020 Digital Shelf Virtual Summit Announcement | Salsify

    by: Salsify

    Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a new event, the Digital Shelf Virtual Summit, a content series designed to help digital commerce leaders shift strategies to win on the rapidly changing digital shelf.

    This content series, hosted by The Digital Shelf Institute (DSI), will replace Salsify's 2020 live events. It will include a broad range of digital sessions, including interactive webinars, roundtable discussions, podcasts, and other digital content.

    2020 Digital Shelf Virtual Summit Sessions

    The series was originally planned to be presented in-person at the 2020 Digital Shelf Summit in Boston in May. Given the concern surrounding the COVID-19 pandemic  — and the increasing importance of ecommerce and delivery during this period for brands and retailers — the DSI and Salsify have decided to cancel the in-person event and refocus the agenda into a series of digital experiences.

    Our virtual sessions will be open to all and presented free of charge. Add your name to the DSI mailing list to receive content updates and registration information.

    • How to Shift Your Advertising Strategies and Teams Right Now
      April 7
      This interactive webinar will feature Rachel Tipograph, founder and CEO of enterprise eCommerce marketing platform MikMak and former head of digital and social at Gap Inc.
    • COVID-19: Accelerating Digital Trends for Manufacturers
      April 14

      This quick-take video will feature Rob Gonzalez, Salsify co-founder and chief marketing officer (CMO).
    • Amazon Business: Accelerating the Move to Digital for Manufacturers, Brands, and Distributors
      April 21

      This interactive webinar will feature Brian Beck, managing partner at Enceiba and author of “Billion Dollar B2B Ecommerce.”
    • Tackling the New Commerce Paradigm: Harmonize Channels and Optimize the Buyer Experience in the Age of Online Marketplaces
      April 28
      This live webinar will feature Denise Zmuda, chief strategy and client success officer at Vorys eControl and one of CRN’s 2015 Women of the Channel Power 100.
    • Looking Forward Past the Pandemic: What to Expect as We Emerge
      May (TBD)
      This session will feature J. Walker Smith, named one of America's leading analysts on consumer trends by Fortune Magazine and chief knowledge officer at Kantar Research.
    • The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and Beyond
      May (TBD)

      This live webinar will feature Kerry Curran, managing partner at Catalyst, and Todd Szahun, senior vice president (SVP) at Kantar Consulting.

    We’ll continue to announce additional sessions, covering topics like the latest research on changing consumer behaviors and its implications, the practical path forward to take a leadership position in business-to-business (B2B) ecommerce, and strategies for CMOs to maximize the impact of their Amazon investments on their overall commerce success.

    These sessions are being supported by the lead sponsors of the series, digital agency Accenture Interactive and performance marketing agency Catalyst.

    Finding a Way Forward

    While we’re experiencing a time of considerable uncertainty, what is certain is that the trend towards digital shopping and virtual experiences is only poised to accelerate. Our aim with the Digital Shelf Virtual Summit is to provide valuable and educational content free of charge that will help brand manufacturers win in this new environment.

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