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    September 23, 2020
    3 minute read

    Salsify Announces Closing of $155 Million Series E Funding Round

    by: Salsify

    We are incredibly excited to announce our closing of a $155 million Series E round of funding led by global growth-investment firm Warburg Pincus.

    This year has been pivotal for the digital shelf: Traffic has skyrocketed across major retailer sites. Direct-to-consumer (D2C) channels have experienced step-function growth. Innovations in social commerce are occurring at a breakneck pace.

    Every Purchase Has Digital Influence

    Simply put: Every single purchase made by a consumer is now digitally influenced — and the amount of touchpoints that influence those purchases has never been higher. Brands must act accordingly.

    With this new round of funding and our partnership with Warburg Pincus, we are now even more well-equipped to help our customers across industries offer incredible commerce experiences wherever their customers shop online.

    Specifically, we plan on using the funds for the following:

    • We will further build-out and support our Commerce Experience Management (CommerceXM) platform, helping pull together the entire ecosystem of tools brands need to deliver and sell products across retailer and direct channels.
    • We will further ramp up our customer support and services offerings across the globe. To this end, we recently named Mike Milburn, former chief customer officer at Salesforce, as our new president. Milburn is now leading all customer and go-to-market efforts for Salsify and will focus on driving world-class customer success and adoption among Salsify customers.

    Moving at the Scale and Speed Modern Commerce Demands

    On Oct. 1, Milburn will join our CMO Rob Gonzalez for a webinar where they will discuss how CommerceXM will deliver the capabilities needed to support and transact commerce experiences at scale and speed. They will also outline how Salsify plans to scale our offerings with the new funds.Register Now

    “Salsify is a clear market leader, serving some of the largest and most discerning global brands and retailers. The company’s strong track record, paired with a talented leadership team, has positioned it well for the increase in demand for digital shelf solutions.”
    — Vishnu Menon
    Managing Director, Warburg Pincus

    We wanted to end by giving heartfelt thanks to our customers. It’s both exciting and humbling to see them lead the way when it comes to innovation in delivering commerce experiences that delight consumers — even as consumer expectations continue to rise. It’s because of their success that we’ve been able to grow as we have.

    It’s a new era in the digital shelf. We can’t wait to see what we will achieve together.

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