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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Omnichannel Commerce Strategy
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    2 minute read

    Ecommerce is a Team Sport

    In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best...
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    Omnichannel Commerce Strategy
    |
    4 minute read

    Direct to Consumer Marketing Tips

    Selling direct to consumer (D2C) can be profitable terrain for many manufacturers and brands—if done correctly. As companies set their own prices and don’t have to hand over...
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    Omnichannel Commerce Strategy
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    2 minute read

    How to Optimize Your Amazon Tools and Home Improvement Page

    Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools...
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    Omnichannel Commerce Strategy
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    4 minute read

    Clothing Brands Win Omnichannel with Immersive Brick & Mortars

    Although there has been a major shift of brands and retailers going digital, brick & mortar is not dead-- it is simply evolving for the digital age. Brands such as Warby...
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    Salsify
    |
    3 minute read

    What is A+ Content?

    During our recent webinar, Build the Best Amazon Brand Experience, there were several great questions from attendees about A+ Content and we didn't get to answer them all....
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    Video
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    2 minute read

    Agile vs Waterfall Ecommerce

    Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and...
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    Salsify
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    4 minute read

    How To Optimize Ecommerce Site Search

    Seventy-two percent of ecommerce site searches fail to provide relevant results to shoppers according to a Baymard Institute report on The Current State of E-Commerce Search....
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    Omnichannel Commerce Strategy
    |
    4 minute read

    From the Experts: 3 Ways to Increase Product Visibility on Amazon

    38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales...
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    Salsify
    |
    3 minute read

    How to make digital commerce a company-wide strategy

    Brands and manufacturers can no longer innovate and evolve by having a few core digital experts. Starting today, everyone within your company should be on the digital...
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