Register Now
Request Demo
en-us
    April 23, 2019

    The First Mover Advantage for Food Service | At the Whiteboard

    by: Mya Brown

    In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce platform. Salsify co-founder Rob Gonzalez explains how to concentrate your digital shelf.

    In the foodservice industry, the key to your success is immediately focusing on the top distributors. As the market turns towards digitally enabled experiences, first movers have the opportunity to solidify their category positioning. To establish partnerships with industry leaders your brand needs to make investments to allow faster search and to generate deeper product experiences. Now is the time to react before the competition makes necessary digital advancements.


    New Call-to-action

    Related Posts

    Keep Reading

    5 minute read
    The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this...
    by: Caroline Egan
    56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is...
    by: Mya Brown
    8 minute read
    As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods. 
    by: Albert McKeon