Request a Demo
    April 23, 2019

    The First Mover Advantage for Food Service | At the Whiteboard

    by: Mya Brown

    In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce platform. Salsify co-founder Rob Gonzalez explains how to concentrate your digital shelf.

    In the foodservice industry, the key to your success is immediately focusing on the top distributors. As the market turns towards digitally enabled experiences, first movers have the opportunity to solidify their category positioning. To establish partnerships with industry leaders your brand needs to make investments to allow faster search and to generate deeper product experiences. Now is the time to react before the competition makes necessary digital advancements.

    New Call-to-action

    Related Posts

    Keep Reading

    April 9, 2019

    The Future PIM | Whiteboard Video

    Ever wonder why you can’t seem to drive the right product content to market at the speed and quality that your retailers and consumers demand?
    by: Salsify
    January 31, 2019

    Digital Brand Marketing | Whiteboard Video

    Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.
    by: Salsify
    April 22, 2019

    The First Mover Advantage for Industrial Materials | At the Whiteboard

    56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now...
    by: Mya Brown