In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce platform. Salsify co-founder Rob Gonzalez explains how to concentrate your digital shelf.
In the foodservice industry, the key to your success is immediately focusing on the top distributors. As the market turns towards digitally enabled experiences, first movers have the opportunity to solidify their category positioning. To establish partnerships with industry leaders your brand needs to make investments to allow faster search and to generate deeper product experiences. Now is the time to react before the competition makes necessary digital advancements.
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