PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Blog
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Webinars
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Engineering Blog
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Over the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls. With products as crucial to family life as these, it is critical for the team at Badger Basket to create product experiences that build trust with their shoppers. From being one of the first brands in their category on Walmart.com more than 15 years ago, to becoming an ecommerce-only business selling through more than 20 channels, digital product content has become a foundation of their go to market strategy.
All this with a marketing team of two. And Salsify.
We had the opportunity to visit with Sara Logan, Badger Basket's director of web content, and Debbie Riedle, who provides operations support for all their ecommerce channels. Using Salsify, this small team proves that, with the right combination of people, technology, and process, any size company punch way above their weight class on key channels such as Walmart, Amazon, and Wayfair.
Sara and Debbie were both recognized with our Digital Transformers of the Year Award at our 2019 Digital Transformers Summit in Boston. This is how a digital shelf leader like Sara thinks about her work at Badger Basket: "My focus is to meet every need of every retailer, any minute of the day. That's the ultimate goal."
Watch how they do it below.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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