How Mars Consolidated its Data to Fuel the Digital Shelf | Salsify
![How Mars Consolidated its Data to Fuel the Digital Shelf | Salsify](https://www.salsify.com/hs-fs/hubfs/Mars.png?width=650&height=366&name=Mars.png)
Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this large portfolio the challenge is in often in managing all the product information needed to sell on the digital shelf.
According to Katherine Buharina, digital content manager at Mars’ Royal Canin division, it took a lot of resources to organize all the data for the pet care brand into a consolidated view. In fact, nobody at the company knew how many products and SKUs they actually had listed online. The team licensed Salsify to gather all their product information and store it in one place. Salsify now serves as the single source of truth for Mars products for more than a dozen brands.
Watch how Mars uses Salsify to power its ecommerce strategy
Written by: Salsify
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Recent Posts
Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?
Summit Spotlight: How Enhanced Content Engages Customers and Drives Sales
Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.