How Mars Consolidated its Data to Fuel the Digital Shelf

How Mars Consolidated its Data to Fuel the Digital Shelf | Salsify

by: Salsify

Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this large portfolio the challenge is in often in managing all the product information needed to sell on the digital shelf.

According to Katherine Buharina, digital content manager at Mars’ Royal Canin division, it took a lot of resources to organize all the data for the pet care brand into a consolidated view. In fact, nobody at the company knew how many products and SKUs they actually had listed online. The team licensed Salsify to gather all their product information and store it in one place. Salsify now serves as the single source of truth for Mars products for more than a dozen brands.

How Mars Consolidated its Data to Fuel the Digital Shelf | Salsify

Watch how Mars uses Salsify to power its ecommerce strategy

Salsify

Related Posts

What Are the Biggest Ecommerce Challenges for Brands and Retailers?

What Do Brands Need To Beat the Competition in DTC Ecommerce?

The Changing Role of the CMO in the Digital Age

Subscribe to the Below the Fold Newsletter