Rich product content, like images, video and comparison charts, helps brands stand out on the digital shelf, driving discovery and conversion. In fact, when brands use enhanced content, also referred to as rich media or A+ content, on retailer product pages, shoppers are 25% more likely to purchase. Salsify’s enhanced content solution enables brands to create mobile-responsive layouts for multiple products at once and publish them to an extensive network of retailers - helping brands develop enhanced content for more products with less work. We recently announced a series of impactful new enhanced content features including the ability to add videos, image galleries and comparison charts to enhanced content layouts. In addition, brands can add enhanced content to their digital catalogs, helping them share their unique brand story with a much broader audience. To learn more about these new enhanced content features, check out the video below.
Want to learn more about Salsify’s Enhanced Content solution? If you’re new to Salsify, sign up here to learn more. If you’re an existing client, please reach out to your account manager.