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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Salsify
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    7 minute read

    Amazon: How Content Improves the Brand Experience

    The secret to customer engagement on Amazon isn't complicated: Brands that want to create a positive customer experience need to focus on creating great product page content.
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    Video
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    2 minute read

    Blockchain for Ecommerce

    Salsify co-founder Rob Gonzalez shares his perspective on whether blockchain will disrupt payment methods across the web.
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    Salsify
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    3 minute read

    What Walmart Site Redesign Means to Suppliers

    Walmart is updating its ecommerce site in an effort to provide a more modern, personalized, and engaging customer experience. “Our goal is to make it compelling for customers...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Consumers Shop for Electronics: Research, Compare, Repeat

    Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each...
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    Salsify
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    3 minute read

    How will you meet your target growth rate?

    Have you been given an annual sales target to reach by the end of year? Today we launched a new tool for brand manufacturers to help reach their sales targets through...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Will Toy & Baby Brands Succeed Post-Toys R Us?

    The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this...
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    Salsify
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    6 minute read

    Way-Day Product Page Strategies

    This Wednesday, April 25, Wayfair is planning a specialized holiday called Way Day to help consumers save on more than 70,000 of the store's products. It's a bit of an answer...
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    Salsify
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    2 minute read

    Voice Search SEO | Whiteboard Video

    It’s estimated voice search investments will reach $5 billion by 2020. You need to start optimizing product content today to reap the rewards in the future. In this video,...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Changing Role of the CMO in the Digital Age

    As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on...
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