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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Walmart Content Spec 2.0: Are You Walmart-ready for the Holidays?

“So, Joe, can I tell you that I love you?” It’s not too often I hear that from a customer, but it’s kind of cool when I do. And my wife is fine with it. Because this...

Busting the Myth: Why Consistent Content in Ecommerce Won’t Kill SEO

We see time and again that the brands who totally crush it in ecommerce are the ones that have complete, accurate and consistent product content. For most companies we talk...

Omnichannel Commerce Strategy

Tools for Ecommerce Success: How To Attack Product Content Challenges

Since joining Salsify I’ve spent a lot of time getting to know our customers (I’m fortunate to have the job that I do) and the world in which they operate. In one of those...

Simplifying the Process: Salsify's Channel Readiness Report

We've developed a lot of raving fans over the past couple of years because of how much faster and less frustrating it is to get products to market using Salsify. And one of...

Walmart's New Product Content Specification

Walmart just released its new product content specification to its suppliers with a goal of collecting the rich product content that drives online discoverability and sales...

Omnichannel Commerce Strategy

The Google Effect: Seizing the Product Content Opportunity

It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...

Becoming a Good Person in 9 Days: An Intern and Salsify's Culture

I was perusing our internal Wiki the other day, and came across this post from one of our summer interns. It's often hard to articulate a company culture - why it's actually...

Omnichannel Commerce Strategy

Top Brand Questions: How Much Product Content Is Enough?

On a daily basis we talk to brands who make all sorts of awesome products. From sporting equipment to baby supplies to lighting fixtures and so much more. For many of them...

Omnichannel Commerce Strategy

New Data: Detailed Product Information is the #1 Criteria for Buying

Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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