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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes

Especially in today's digital world, awesome design is a marketing must. While spending the money and time to master the Adobe Creative Suite will always be a great...

Analytics + Software = Marketing!

Marketing, especially in e-commerce, just isn’t what it used to be. As a marketer, you can still aspire to be Don Draper...so long as your version of Don Draper spends his...

Infographic: The Evolution of the Barcode

Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...

How GPC and GDSN Can Unlock Better Communication With Other Companies

We feel your pain: communication across the e-commerce supply chain kind of sucks. But we also bring good news! There are standards like GS1 that are waiting to rescue you -...

A Revlon Example: How Poor Product Descriptions Can Harm Brand Image

Building up an awesome brand doesn't stop once you've landed an A-list celebrity as your brand ambassador. (Though it certainly does help!) Maintaining that brand image and...

Infographic: Decoding the Technical Alphabet of E-Commerce Systems

From CDN to PLM, the technical ecosystem of e-commerce is filled with daunting abbreviations that can make it difficult to discern the systems your company needs most. So we...

Nathan Stoll on Social Shopping: Recommendations and $190K Hovercrafts

We all place a special kind of confidence in recommendations. After all, in a time when we're offered more options than ever before, recommendations constitute a form of...

A Specific and Supported Target Persona Equals Great Product Marketing

Great product marketing gets specific. Just look at eyeglasses phenom Warby Parker, for example. Named after a hybrid of Jack Kerouac characters, the brand is targeted at...

Salsify Series A Funding Raises $8 Million From Matrix and North Bridge

We’re incredibly excited to announce our Series A.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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