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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

What Are Extended Attributes?

Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...

Omnichannel Commerce Strategy

Handbag, Purse, Pocketbook? Why Your Product Classification Matters

How do people discover your products? Yes, there’s things like Pinterest and Twitter and banner ads and content marketing, and best practices surrounding each strategy. But...

Bye Paper Catalogs, Showcase and Share Product Information Digitally

While our blog generally focuses on industry trends, best practices, and interviews, we’re taking a moment this week to share an exciting new free tool: shareable digital...

Omnichannel Commerce Strategy

Why Product Information Management Is a River, Not a Lake

Left untamed, product information management can get a little...unwieldly. Just think about a company with one thousand SKUs. One thousand SKUs already sounds like a lot of...

How to Budget Time for an Animated Marketing Video in Just 3 Days

A great marketing video is essential for any company. It can also be quite a drain on your resources, especially if your plan involves investing in clunky editing software or...

Toolkit: How To Create an Animated Marketing Video for $100 or Less

In today's super visual world, every company knows that it needs awesome marketing videos. Because of this, most companies are willing to drop tens of thousands of dollars...

3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes

Especially in today's digital world, awesome design is a marketing must. While spending the money and time to master the Adobe Creative Suite will always be a great...

Analytics + Software = Marketing!

Marketing, especially in e-commerce, just isn’t what it used to be. As a marketer, you can still aspire to be Don Draper...so long as your version of Don Draper spends his...

Infographic: The Evolution of the Barcode

Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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