Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Help your clients win on the digital shelf. Join a global ecosystem of partners.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.Every interaction must add value to their individual needs. Satisfying this need for personalized, convenient shopping requires a sophisticated digital strategy as well as the company infrastructure to adapt. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, recently spoke about which strategies the most successful brands and retailers adopt to drive success and become digital masters.
Cater to the full customer journey. Purchasing your products is just one point in a customer’s journey. By understanding their needs and supplying value beyond the immediate research/buy cycle you can create a more meaningful brand experience.
Make a thoughtful a plan. Sounds obvious, but many organizations make the mistake of trying to tackle broad goals all at once. Consider your resources and the team’s workload and take on one major change at a time to be truly effective.
Prepare for iterative changes. Digital strategy is no longer sequential. The most successful teams are able to identify areas to improve and continuously adopt better practices in order to deliver better customer service and digital experiences.
Access the full webinar recording to get started on transforming your organization. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shares how leading companies are using technology today to engage their customers and stay ahead of disruption.