The path to digital mastery [Video]

Omnichannel Commerce Strategy

August 30, 2016

7 minute read

Written By: Peter Crosby

Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.

Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.

Every interaction must add value to their individual needs. Satisfying this need for personalized, convenient shopping requires a sophisticated digital strategy as well as the company infrastructure to adapt. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, recently spoke about which strategies the most successful brands and retailers adopt to drive success and become digital masters.

Cater to the full customer journey. Purchasing your products is just one point in a customer’s journey. By understanding their needs and supplying value beyond the immediate research/buy cycle you can create a more meaningful brand experience.

Make a thoughtful a plan. Sounds obvious, but many organizations make the mistake of trying to tackle broad goals all at once. Consider your resources and the team’s workload and take on one major change at a time to be truly effective.

Prepare for iterative changes. Digital strategy is no longer sequential. The most successful teams are able to identify areas to improve and continuously adopt better practices in order to deliver better customer service and digital experiences.

Access the full webinar recording to get started on transforming your organization. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shares how leading companies are using technology today to engage their customers and stay ahead of disruption.

Watch the Full Video

Tag(s): Omnichannel Commerce Strategy

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.

Ecommerce Research and Data

8 minute read

New Consumer Research: How Will Shopper Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

Retailers

9 minute read

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.