Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shared tips on how to create a winning digital strategy at a recent Salsify customer conference.
Creating a successful digital strategy goes beyond what channels you do business on. In order to compete, your organization must embrace the new reality of consumer behavior. Your customer is going to shop wherever and whenever they want to.
Every interaction must add value to their individual needs. Satisfying this need for personalized, convenient shopping requires a sophisticated digital strategy as well as the company infrastructure to adapt. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, recently spoke about which strategies the most successful brands and retailers adopt to drive success and become digital masters.Cater to the full customer journey. Purchasing your products is just one point in a customer’s journey. By understanding their needs and supplying value beyond the immediate research/buy cycle you can create a more meaningful brand experience.
Make a thoughtful a plan. Sounds obvious, but many organizations make the mistake of trying to tackle broad goals all at once. Consider your resources and the team’s workload and take on one major change at a time to be truly effective.
Prepare for iterative changes. Digital strategy is no longer sequential. The most successful teams are able to identify areas to improve and continuously adopt better practices in order to deliver better customer service and digital experiences.
Access the full webinar recording to get started on transforming your organization. Guest Speaker Brendan Witcher, Principal Analyst at Forrester Research, shares how leading companies are using technology today to engage their customers and stay ahead of disruption.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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