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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    5 minute read

    3 Steps to Using Product Categories to Drive Multi-Channel Sales

    Hearing cranky men banter is amusing. But their lack of concern for the difference between two types of bread made me think - who does care about the details of the bread...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Many Hands Create Omnichannel Product Content? [Infographic]

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    Omnichannel Commerce Strategy
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    6 minute read

    What Are Extended Attributes?

    Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...
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    Omnichannel Commerce Strategy
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    6 minute read

    Handbag, Purse, Pocketbook? Why Your Product Classification Matters

    How do people discover your products? Yes, there’s things like Pinterest and Twitter and banner ads and content marketing, and best practices surrounding each strategy. But...
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    Salsify
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    3 minute read

    Bye Paper Catalogs, Showcase and Share Product Information Digitally

    While our blog generally focuses on industry trends, best practices, and interviews, we’re taking a moment this week to share an exciting new free tool: shareable digital...
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    Omnichannel Commerce Strategy
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    6 minute read

    Why Product Information Management Is a River, Not a Lake

    Left untamed, product information management can get a little...unwieldly. Just think about a company with one thousand SKUs. One thousand SKUs already sounds like a lot of...
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    Salsify
    |
    7 minute read

    How to Budget Time for an Animated Marketing Video in Just 3 Days

    A great marketing video is essential for any company. It can also be quite a drain on your resources, especially if your plan involves investing in clunky editing software or...
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    Salsify
    |
    13 minute read

    Toolkit: How To Create an Animated Marketing Video for $100 or Less

    In today's super visual world, every company knows that it needs awesome marketing videos. Because of this, most companies are willing to drop tens of thousands of dollars...
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