Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Before they can buy your product, shoppers must find it. There’s an endless aisle of competition online and consumers are demanding that the first few results are relevant or you risk losing their attention. Therefore, the key to selling on the digital shelf is understanding what each consumer needs, telling your product story in words consumers actually use, and ensuring that the content they need surfaces at every relevant moment in their shopping experience.
Keeping up with the level of relevance your consumers demand is complicated. To start with, consumer behavior changes over time and evolves alongside market awareness, current events and other unpredictable trends. Take salt for example. Just a few years ago, most people didn’t know there were more than a few varieties of salt, the most common being: coarse, fine, Kosher, iodized. From 2015 to 2017 the number of mobile device searches for salt increased by 215%, according to Think with Google, with some of the most popular queries including:
The sheer number of search terms consumers use when researching products is increasing. Unique mobile searches for soft drinks tallies more than 355,000, dolls and accessories is more than 505,000, t-shirts is 1.3 million, and footwear 3.6 million. Despite this volume, there are three trends that you should follow when planning a product experience that meets the new realities of how consumers research what to buy.
The term “best” in mobile searches has increased over 80% in the past two years. In addition, the other most popular mobile search terms were “reviews” and “where to buy.” This demonstrates that shoppers are looking for opinions they can trust and retailers that can provide an assortment of items to choose from. Fundamentally, this means products that have high ratings and reviews or are available in the same geography of your customer are still going to perform well. It’s up to the ecommerce team to ensure that reviews and location information are included on all of your product pages.
Some popular search terms reveal shoppers’ curiosity and uncertainty for a new situation, project, or skill. For example:
The search bar has become our very own know-it-all best friend. Consumers are using the space to brush up on unfamiliar products and how to use them. Often, they are focused on solving a specific problem, the moment it arises. Your ecommerce team should include common use cases in the product description and provide related tutorials to address these questions.
Every research session counts towards building trust with your potential buyer. Anticipate and supply the answers to questions consumers might ask and you’ll be adding value.
Consider the common search terms:
Whether a third-party clarifies the shelf life of soy sauce or the answer comes from brand itself, the consumer does not care. A shopper simply wants reliable, easy-to-access, and easy-to-understand information that is relevant to their moment of need.
Your product detail page is often the consumer’s first interaction with your brand. Your content must speak directly to their needs and be ready to evolve as new search queries surface.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.