Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
To succeed online, grocery brands need to adopt a different strategy from what has worked offline. Product content online must first help consumers easily find a product when they search on a retailer’s site, and also help to close a sale once that consumer actually visits the product detail page. This dual role for your product content is particularly critical on Amazon, where shoppers are used to a broad selection and expect the utmost convenience and relevancy.
Our new report, The Winning Elements of an Amazon Grocery Page, analyzed more than 15,000 Grocery and Gourmet Food product pages live on the ecommerce giant. The study includes more than 4,000 brands. We used the Amazon Sales Rank of each product within the Grocery and Gourmet food category to determine top performer and poor performer averages.
Use this data to evaluate your product content on Amazon. Successful brands are speaking to their prospective customers with engaging content, in a way that takes into account Amazon’s algorithm, unique user experience, and shopper journey. Meanwhile, across the every price point, the more robust brand pages — those with longer product descriptions, and more images, videos and bullet points — outperformed the competition.
Get the full set of data, including top product page examples, to better prepare your strategy for 2018 and beyond.
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