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Email marketing is a valuable part of your marketing plans. In fact, email is 40 times more likely to acquire new customers than either Facebook or Twitter, making it a far more effective marketing platform than social media. Email marketing generates approximately $38 for every $1 spent -- a huge return on your investment. Email marketing drives both attraction and retention--which means it will both bring in new customers and help you keep the customers you have.
Writing exceptional product content has always been important for marketers. You want to offer a detailed description that will let customers know all the important facts about a new product: what it's made out of, how it can make their lives easier, and why they need to buy it as soon as possible. Creating excellent product content for new email ecommerce platforms will be easier when you follow these tips.
Your email product content should look just like the product content on your website: detailed enough to provide customers with the information they need to make a purchase on the spot. Some strategies that may help meet your new product content creation goals include:
Email ecommerce has the potential to reshape the way you think about your marketing emails--and in the process, it can transform your ability to connect with customers. From cart abandonment emails to new product launches, the simple ability to check out from the inbox can make customers more likely to engage with your products and make a quick, spur of the moment purchase before returning to their inbox to check out the other emails waiting for them. Before you make that jump, make sure that your product content is ready.
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