Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Email marketing is a valuable part of your marketing plans. In fact, email is 40 times more likely to acquire new customers than either Facebook or Twitter, making it a far more effective marketing platform than social media. Email marketing generates approximately $38 for every $1 spent -- a huge return on your investment. Email marketing drives both attraction and retention--which means it will both bring in new customers and help you keep the customers you have.
Writing exceptional product content has always been important for marketers. You want to offer a detailed description that will let customers know all the important facts about a new product: what it's made out of, how it can make their lives easier, and why they need to buy it as soon as possible. Creating excellent product content for new email ecommerce platforms will be easier when you follow these tips.
Your email product content should look just like the product content on your website: detailed enough to provide customers with the information they need to make a purchase on the spot. Some strategies that may help meet your new product content creation goals include:
Email ecommerce has the potential to reshape the way you think about your marketing emails--and in the process, it can transform your ability to connect with customers. From cart abandonment emails to new product launches, the simple ability to check out from the inbox can make customers more likely to engage with your products and make a quick, spur of the moment purchase before returning to their inbox to check out the other emails waiting for them. Before you make that jump, make sure that your product content is ready.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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