PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Today, the digital shelf is where most shoppers find and interact with your brand. Your online strategy plays a crucial role in communicating the value of your products and winning each shopper’s trust. But you don’t have full control over what a shopper sees about your brand when he or she searches for it online. Salsify Co-founder Rob Gonzalez offers advice for what brands can do to protect their pages – particularly when it comes to selling on Amazon or Walmart.com.
As Rob points out, there are some simple tactics and strategies you can use to protect your brand on the digital shelf when selling on third-party retailers, like Amazon or Walmart. This is important because these retailers will source content from wherever they can find it to build a compelling product page. As the owners of the site, they determine what the final page looks like and may adjust that content based on customer behavior, their own merchandising priorities, or other factors without the brand knowing what’s changed.
You can no longer rely on the idea that a shopper will follow the buying journey you’ve curated for them. As more and more shoppers research purchases on web or smartphones first, your brand’s reputation relies on what they find – and that often means the touchpoints are happening on Amazon, Walmart or their other trusted retailer sites or search engines. Working closely with each of your retailers and other third-party sites, can help you get more control over protecting the brand you’ve worked so hard to build.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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