Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Today, the digital shelf is where most shoppers find and interact with your brand. Your online strategy plays a crucial role in communicating the value of your products and winning each shopper’s trust. But you don’t have full control over what a shopper sees about your brand when he or she searches for it online. Salsify Co-founder Rob Gonzalez offers advice for what brands can do to protect their pages – particularly when it comes to selling on Amazon or Walmart.com.
As Rob points out, there are some simple tactics and strategies you can use to protect your brand on the digital shelf when selling on third-party retailers, like Amazon or Walmart. This is important because these retailers will source content from wherever they can find it to build a compelling product page. As the owners of the site, they determine what the final page looks like and may adjust that content based on customer behavior, their own merchandising priorities, or other factors without the brand knowing what’s changed.
You can no longer rely on the idea that a shopper will follow the buying journey you’ve curated for them. As more and more shoppers research purchases on web or smartphones first, your brand’s reputation relies on what they find – and that often means the touchpoints are happening on Amazon, Walmart or their other trusted retailer sites or search engines. Working closely with each of your retailers and other third-party sites, can help you get more control over protecting the brand you’ve worked so hard to build.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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