Live Debate: Is COVID-19 a Leap Forward for the Digital Shelf?


The ongoing COVID-19 pandemic has given rise to a great debate: Are we facing a pivotal moment that will meaningfully accelerate ecommerce adoption — or will the recent uptick in online shopping snap back to pre-pandemic levels once this crisis has ended?

Many brands and retailers are viewing this as a catalyst moment in ecommerce, choosing to scale ecommerce investments in response.

Join us for a virtual debate from the Digital Shelf Institute between guest speaker Sucharita Kodali, Forrester’s VP and Principal Analyst Serving Ebusiness and Channel Strategy Professionals, and Sri Rajagopalan, Former Vice President of Ecommerce at Revlon and Johnson & Johnson. Their discussion will highlight how a variety of ecommerce leaders are responding and outline why adoption might not meet the predicted scale.

This session covers:

  • How brands and retailers in the U.S. and Europe are reacting to the current crisis;
  • A debate on how the “new normal” will look when this crisis subsides;
  • What factors are most likely to drive continued growth of ecommerce adoption — and which might play against accelerated adoption;
  • Special insights into how COVID-19 is impacting Europe; and
  • Next steps for responding to current events and signals for continuing or growing investments.

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