How to Thrive in the Age of the Customer

An on-demand webinar on what it really takes to get product content market-ready fast

In the age of digitally-empowered customers, selling products means capturing buyers' attention with the right product content in their moment of need. But doing so is easier said than done. As a brand, you struggle to maintain trusted product content across your enterprise applications. And your business is held back by fractured and manual processes, slowing your time to market. 

In this recording: Researcher Nasry Angel from Forrester Research, co-author of the latest Forrester Wave™ on PIM Solutions, will discuss how Product Content Management (PCM) platforms are positioned to tackle these challenges head-on. He will explain how PCM capabilities help manage product content, orchestrate work across parties, and syndicate product content to specific channels. 

Nasry is followed by Arthur Werner, Director of Global Ecommerce Projects for Harman International, who shares best practices on how they were able to transform their product content management technology and processes to dramatically speed time to market and increase the accuracy of their content worldwide. 

Presenters: 

Nasry Angel, Big Data & Emerging Tech Researcher, Forrester Research

Arthur Werner, Director, Global E-commerce Projects, Harman International

Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.

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