For Brands
In the age of digitally-empowered customers, selling products means capturing buyers' attention with the right product content in their moment of need. But doing so is easier said than done. As a brand, you struggle to maintain trusted product content across your enterprise applications. And your business is held back by fractured and manual processes, slowing your time to market.
In this recording: Researcher Nasry Angel from Forrester Research, co-author of the latest Forrester Wave™ on PIM Solutions, will discuss how Product Content Management (PCM) platforms are positioned to tackle these challenges head-on. He will explain how PCM capabilities help manage product content, orchestrate work across parties, and syndicate product content to specific channels.
Nasry is followed by Arthur Werner, Director of Global
Presenters:
Nasry Angel, Big Data & Emerging Tech Researcher, Forrester Research
Arthur Werner, Director, Global E-commerce Projects, Harman International
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
