The AI Path to Purchase Continues: Executing Your AEO & GEO Strategy with Salsify and DetailPage

Part 1: From "What" to "How" - Building Your AEO and GEO Foundation with SEO

March 25 | 11 AM ET 

Welcome to the first session of our new three-part webinar series, "The AI Path to Purchase Continues: Executing Your AEO & GEO Strategy with Salsify and DetailPage".

This series is designed to help you navigate the evolving landscape of search. In this first session we will highlight structural aspects of search, specifically, how traditional SEO does the essential legwork, serving as the critical foundation that makes your Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies actually work for your business

What you’ll take away:

• The "How" of AI Search: Move beyond the basic concepts to learn the practical execution of AEO and GEO strategies, including specifically what brands are currently getting wrong.

• Search vs Conversion: Detailed data specifying what content performs best in what location. 

• Direct Answers to Your Top Questions: We are slowing down and covering the topic in detail, using the specific questions you asked during our last "AI Path to Purchase" session to frame each section of the webinar.

• The SEO Foundation: Discover why traditional SEO is still doing the heavy lifting and serves as the essential foundation to make your GEO and AEO efforts successful.