The retail landscape has changed drastically. Presence on the digital shelf is no longer a nice-to-have, but a must-have for brands who want to compete in today's ecommerce.

Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 ecommerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges. 

Get the 10-page report to learn:

• How leading brands are restructuring their teams 
• Why companies are ditching spreadsheets to manage their product content
• How ecommerce leaders are reallocating budget for digital