2018 Trend Analysis - How Leading Brands are Winning the Digital Shelf

ecommerce strategies leading brands

The retail landscape has changed drastically. Presence on the digital shelf is no longer a nice-to-have, but a must-have for brands who want to compete in today's ecommerce.

Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 ecommerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges. 

Get the 10-page report to learn:

  • How leading brands are restructuring their teams 
  • Why companies are ditching spreadsheets to manage their product content
  • How ecommerce leaders are reallocating budget for digital

Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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