Report: The Winning Elements of Amazon Beauty & Personal Care Product Pages

Our research reveals what makes a top-performing beauty and personal care page on

amazon beauty cosmetics personal care ecommerce

Nearly 70% of consumers say they search for, and purchase beauty and personal products through Amazon. Our research presents important lessons for your brand. To outrank your competitors and win buyer loyalty, product page content needs to be robust, place an emphasis on features and benefits, and highlight trust of former buyers with reviews and instructive videos.

To understand where your brand fits within the current landscape, this Salsify report analyzes the description length, bullet count, number of images, number of reviews, and average rating present across more than 200,000 product pages live on Amazon within the Luxury Beauty, Makeup, Skin Care, Hair Care, Fragrance, Tools & Accessories, Personal Care, Oral Care, and Men’s Grooming categories. To demonstrate what the most successful brands are doing, our report calls out top performer averages and sub-category breakdowns at a price-point level.

Get the report for price-range specific:

  • Full breakdowns of the current product page content deployed by personal care and beauty brands, by price point
  • Amazon Sales Rank-based high-performing and low-performing averages across every stat
  • Top-performing splits showing top performer averages within respective Beauty & Personal Care categories
  • Tactical and strategic takeaways from high-performing brands

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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