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    Artificial intelligence

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Technology
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    9 minute read

    Picture Imperfect: The Threat of Deepfakes and How To Protect Your Brand

    Deepfakes are realistic pieces of content, such as videos, audio, or text, that have been generated or manipulated by AI.
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    Ecommerce Technology
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    8 minute read

    How To Do Generative Engine Optimization (GEO) for Ecommerce

    Google handles more than 8 billion searches per day, according to Exploding Topics. That’s a whopping 96,000 searches each second — a volume that shows why search engine...
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    Product Page Optimization
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    9 minute read

    How To Do Answer Engine Optimization (AEO) for Ecommerce

    Today’s search engines are fielding questions about your brand, your products, your return policy, and a range of other details — often before customers ever visit your...
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    Artificial Intelligence
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    11 minute read

    How AI Shopping Is Affecting B2B Buying Behavior and Loyalty Across Audience Groups

    AI is big business, and offers an opportunity for B2B brands — if they can get it right.
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    Artificial Intelligence
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    5 minute read

    2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

    Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...
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    Artificial Intelligence
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    6 minute read

    Do Brands Need Social Media Influencers In The Age of AI?

    Thanks to the emergence of AI tools, shoppers are now routinely engaging in behavior that would've sounded straight out of a sci-fi script only a short few years ago.
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    Artificial Intelligence
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    9 minute read

    What the Data Says About Consumer Interest in AI Shopping Agents

    Imagine an AI that can shop for you because it knows what products you like and what prices fit your budget.
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    Artificial Intelligence
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    7 minute read

    Navigating Digital Minimalism During the Rise of AI

    These days, the ink spilled on AI is enough to short out your newsfeed.
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    Ecommerce Technology
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    10 minute read

    AI Chatbot for Ecommerce: Conversational AI Assistants Aren't Just for Shoppers

    Generative AI (GenAI) is changing the way shoppers find what they want. According to Salsify’s “ Ecommerce Pulse Report: Q4 2025 ,” 54% of customers have used an AI...
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