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    Artificial intelligence

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Technology
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    11 minute read

    Where Agentic Commerce Fits in the New Era of Shopping

    Just a few years ago, the idea of an artificial intelligence (AI) tool influencing our purchases sounded very sci-fi. Today, it’s just your average Tuesday.
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    Ecommerce Technology
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    7 minute read

    How AI Shopping Tools Influence Product Discovery and Customer Engagement

    Remember when Google was a shopper’s best friend for product discovery?
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    Ecommerce Technology
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    13 minute read

    Ecommerce AI: What Does 'Google Zero' Mean for Brands?

    If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...
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    Ecommerce Technology
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    7 minute read

    Generative AI in Ecommerce: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’

    The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...
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    Ecommerce Technology
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    9 minute read

    AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

    Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...
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    Ecommerce Technology
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    10 minute read

    How Generative AI Works With Ecommerce Technologies (Not Against Them)

    Three years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, it’s the next iteration of these intelligent tools: generative AI (GenAI).
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    Ecommerce Technology
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    16 minute read

    Agentic AI vs. Generative AI: How Can Brands Prepare Their Product Content for the AI Shopping Revolution?

    2025: A year of always-on, “ambient shopping” and artificial intelligence (AI), and, therefore, the impetus of the AI shopping revolution.
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    Artificial Intelligence
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    10 minute read

    Could AI in Retail Reduce Post-Holiday Returns?

    Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...
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    Product Page Optimization
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    8 minute read

    Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

    Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...
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