Artificial intelligence

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Product Page Optimization

8 minute read

Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...

Artificial Intelligence

3 minute read

Beyond Keywords: How AI Product Discovery Works and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

Artificial Intelligence

10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

Ecommerce Technology

10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

Artificial Intelligence

11 minute read

AI for PIM: Cut Through the Hype To Find Real Revenue Impact

Ecommerce leaders are inundated with promises about AI.

Artificial Intelligence

6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

Ecommerce Technology

7 minute read

Future of AI in Ecommerce: A 7-Step Navigation Road Map for Leaders

Artificial intelligence (AI) is changing the way brands interact with buyers. According to recent survey data from McKinsey & Company, business leaders are now using...

Artificial Intelligence

9 minute read

What Is Ecommerce GEO?

Artificial intelligence (AI)-driven commerce has arrived. From improved marketing efforts to enhanced digital shelves, AI can help ecommerce brands better connect with...

Ecommerce Technology

18 minute read

How To Use Generative AI in Ecommerce — and Keep Your Cool

Disclaimer:None of this was written by generative artificial intelligence (GenAI). (Shocking, right?)

Most Popular

View all Posts

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.