Artificial intelligence

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

7 minute read

Generative AI in Retail: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’

The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...

Ecommerce Technology

9 minute read

AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...

Ecommerce Technology

10 minute read

Generative AI for Ecommerce: How GenAI Works With Ecommerce Technologies (Not Against Them)

Three years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, it’s the next iteration of these intelligent tools: generative AI (GenAI).

Ecommerce Technology

16 minute read

Agentic AI vs. Generative AI: How Can Brands Prepare Their Product Content for the AI Shopping Revolution?

2025: A year of always-on, “ambient shopping” and artificial intelligence (AI), and, therefore, the impetus of the AI shopping revolution.

Artificial Intelligence

10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Product Page Optimization

8 minute read

Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...

Artificial Intelligence

11 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

Artificial Intelligence

3 minute read

Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

Artificial Intelligence

10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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