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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    3 minute read

    Should You Sell on Amazon?

    I got this question from a ecommerce leader who saw my recent At the WhiteBoard video: How to think about KPIs on the digital shelf. My answer? "It depends." The nuance and...
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    2 minute read

    Consumer Research: Why Product Experiences Win Trust

    A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands,...
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    2 minute read

    #FBF – Yes, P&G Did Ditch Ad Networks for Retailer-led Options

    It's official – P&G did indeed drastically restructure their digital advertising in 2017,to the tune of $200 million. To be clear, what P&G did was dramatically reduce what...
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    2 minute read

    How to Build the Best Online Product Experience

    It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s...
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    4 minute read

    Four Fresh Ways to Get Discovered Online

    Just as consumers are always finding new ways to research and discover products, brands should be finding new ways to be discovered. This will likely mean abandoning some...
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    4 minute read

    7 Brand Leaders to Look for at Etail West

    This year’s Etail West event in Palm Springs is set to generate good conversations and insights for ecommerce leaders around the country. If you are a brand, you’ll see the...
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    2 minute read

    KPIs for the Digital Shelf [Video]

    What's the best way to regularly check in on the health of your company's online presence? Salsify Co-founder Rob Gonzalez discusses the keys to an effective measurement...
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    5 minute read

    Product Video Strategy

    What makes customers click “add to cart”? In today’s world, customers want to experience as much of the product as possible when shopping online. Often, that means watching a...
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    6 minute read

    How to Optimize Your Amazon Listing

    Faced with the fierce competition on Amazon, it can be overwhelming to know where to focus and how best to grow sales, build your market share, and protect your brand. Josh...
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