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THE SALSIFY SMARTER MERCHANDISING BLOG

The new rules of brand marketing

Posted by Salsify on 8:01 AM on November 10, 2017

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

Today‚Äôs consumers opt out of TV commercials, opt for door delivery over the mall, and begin their shopping journey in the search bar. Leading brands are diverting ad spend from traditional brand channels to improving the product page.  

Watch our short video on the new rules of brand marketing. Salsify co-founder Rob Gonzalez shares how some brands are making changes to their brand marketing strategy and driving results in the digital world. 

 

 

Topics: At the Whiteboard, brand marketing, product page


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