Request a Demo
    January 31, 2019

    Digital Brand Marketing | Whiteboard Video | Salsify

    by: Salsify

    Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

    Today’s consumers opt out of TV commercials, opt for door delivery over the shopping at the mall, and begin their shopping journey in the search bar. Leading brands are diverting ad spend from traditional brand channels to improving the product page.  

    Watch our short video on the new rules of brand marketing. Salsify co-founder Rob Gonzalez shares how some brands are making changes to their brand marketing strategy and driving results in the digital world. 

     

     

    New Call-to-action

     

    Related Posts

    Keep Reading

    August 1, 2018

    New Report: Improved product content leads to higher sales

    3 minute read
    With modern brands selling hundreds or thousands of different products online, leaders want to know what content is required to lead in your product category. Salsify has...
    by: Andrew Waber
    November 5, 2019

    The GDSN Does Work for the Digital Shelf

    2 minute read
    The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its...
    by: Salsify
    January 3, 2020

    What Does It Take to Win on the Digital Shelf With Albertson's and Amazon

    3 minute read
    Projections show the online grocery market in the U.S reaching $100 billion by 2022, according to 2019 research from the Food Marketing Institute (FMI) and Neilson....
    by: Cara Wood