Digital Transformers Blog

Learn what it takes for your brand to win in modern commerce

Sign up for weekly updates

May we send you relevant content such as ebooks, white papers, research reports, webinar invitations, and event invitations?

Featured Topics: MarketingVideo

The New Rules of Digital Brand Marketing

Salsify | January 31, 2019

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

Today‚Äôs consumers opt out of TV commercials, opt for door delivery over the shopping at the mall, and begin their shopping journey in the search bar. Leading brands are diverting ad spend from traditional brand channels to improving the product page.  

Watch our short video on the new rules of brand marketing. Salsify co-founder Rob Gonzalez shares how some brands are making changes to their brand marketing strategy and driving results in the digital world. 

 

 

New Call-to-action

 

All Topics: Marketing , Video

Sign up for weekly updates