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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Marketing

How To Create Personalized Shopping Experiences for a Zero-Party Data Strategy

It’s no secret that evolving data privacy rules and the (slow) phase-out of third-party cookies have made it more challenging for brands to connect with customers.

Ecommerce Technology

The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.

Ecommerce Research and Data

New Consumer Research: How Will Consumer Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Ecommerce Technology

Ecommerce AI: What Does 'Google Zero' Mean for Brands?

If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...

Digital Shelf Summit 2025

Storyselling Across Every Channel: Nestlé and QuickFire Share Content Strategy Wins

Brand storytelling has always been part of great marketing, but a good story isn’t enough if it doesn’t sell. The process has evolved into something more practical,...

How To Prepare Your Brand for 2026: Key Consumer Behavior Changes Revealed

Don’t expect shoppers to be loyal in 2026 — they’re willing to switch brands to meet their needs, increasingly likely to interact with reviews, and use AI for product...

Ecommerce Technology

Generative AI in Ecommerce: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’

The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...

Ecommerce Technology

AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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