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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Trends
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    12 minute read

    Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

    You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...
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    Consumer Research 2025
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    7 minute read

    Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s "2025 Consumer Research" report.
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    Artificial Intelligence
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    6 minute read

    What Is an AI Chatbot? (And More on AI Shopping Assistants)

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
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    Ecommerce Leadership and Teams
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    8 minute read

    Strategic Planning Secrets Every Ecommerce Leader Should Know

    Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.
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    Ecommerce Trends
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    10 minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

    The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...
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    Ecommerce Trends
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    10 minute read

    Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

    The 2024 holiday season has come and gone.
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    Ecommerce Marketing
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    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
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    Ecommerce Trends
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    10 minute read

    How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

    It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...
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    Ecommerce Trends
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    7 minute read

    67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

    For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...
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