Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Omnichannel Commerce Strategy

2 minute read

New Data: Detailed Product Information is the #1 Criteria for Buying

Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...

Omnichannel Commerce Strategy

7 minute read

Are Brands Taking Advantage of the Omni-Opportunity?

This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...

Omnichannel Commerce Strategy

5 minute read

3 Steps to Using Product Categories to Drive Multi-Channel Sales

Hearing cranky men banter is amusing. But their lack of concern for the difference between two types of bread made me think - who does care about the details of the bread...

Omnichannel Commerce Strategy

2 minute read

How Many Hands Create Omnichannel Product Content? [Infographic]

Omnichannel Commerce Strategy

6 minute read

What Are Extended Attributes?

Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...

Omnichannel Commerce Strategy

6 minute read

Handbag, Purse, Pocketbook? Why Your Product Classification Matters

How do people discover your products? Yes, there’s things like Pinterest and Twitter and banner ads and content marketing, and best practices surrounding each strategy. But...

Salsify

3 minute read

Bye Paper Catalogs, Showcase and Share Product Information Digitally

While our blog generally focuses on industry trends, best practices, and interviews, we’re taking a moment this week to share an exciting new free tool: shareable digital...

Omnichannel Commerce Strategy

6 minute read

Why Product Information Management Is a River, Not a Lake

Left untamed, product information management can get a little...unwieldly. Just think about a company with one thousand SKUs. One thousand SKUs already sounds like a lot of...

Salsify

7 minute read

How to Budget Time for an Animated Marketing Video in Just 3 Days

A great marketing video is essential for any company. It can also be quite a drain on your resources, especially if your plan involves investing in clunky editing software or...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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