Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Salsify

13 minute read

Toolkit: How To Create an Animated Marketing Video for $100 or Less

In today's super visual world, every company knows that it needs awesome marketing videos. Because of this, most companies are willing to drop tens of thousands of dollars...

Salsify

8 minute read

3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes

Especially in today's digital world, awesome design is a marketing must. While spending the money and time to master the Adobe Creative Suite will always be a great...

Salsify

5 minute read

Analytics + Software = Marketing!

Marketing, especially in e-commerce, just isn’t what it used to be. As a marketer, you can still aspire to be Don Draper...so long as your version of Don Draper spends his...

Salsify

2 minute read

Infographic: The Evolution of the Barcode

Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...

Salsify

9 minute read

How GPC and GDSN Can Unlock Better Communication With Other Companies

We feel your pain: communication across the e-commerce supply chain kind of sucks. But we also bring good news! There are standards like GS1 that are waiting to rescue you -...

Salsify

6 minute read

A Revlon Example: How Poor Product Descriptions Can Harm Brand Image

Building up an awesome brand doesn't stop once you've landed an A-list celebrity as your brand ambassador. (Though it certainly does help!) Maintaining that brand image and...

Salsify

2 minute read

Infographic: Decoding the Technical Alphabet of E-Commerce Systems

From CDN to PLM, the technical ecosystem of e-commerce is filled with daunting abbreviations that can make it difficult to discern the systems your company needs most. So we...

Salsify

8 minute read

Nathan Stoll on Social Shopping: Recommendations and $190K Hovercrafts

We all place a special kind of confidence in recommendations. After all, in a time when we're offered more options than ever before, recommendations constitute a form of...

Salsify

12 minute read

A Specific and Supported Target Persona Equals Great Product Marketing

Great product marketing gets specific. Just look at eyeglasses phenom Warby Parker, for example. Named after a hybrid of Jack Kerouac characters, the brand is targeted at...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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