PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
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Knowledge Base
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Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: If you care about increasing ecommerce as well as in-store sales, then you'll want to pay attention. Check out our infographic!
Retail is all about the product content now. In a world where consumers have more choices available to them than ever, product content is the only way you can make your products shine on the digital shelf and drive more sales both online and in-stores. From rich imagery to more descriptions, product content is what consumers crave and need when they are looking at which products to buy and from which brands to buy from.
When consumers have options, they want to guarantee that they are making the best choice. So, they look for information. 88 percent of shoppers research products online before they buy them. By providing that content, retailers make sales more easily.
Beyond that, product content must be accurate. Shoppers want to know exactly what they're getting. Detailed product content is the No. 1 reason why 73 percent of consumers click "Buy." Without that information, retailers are letting sales slip through their fingers.
To shoppers, images and videos are powerful forms of product content. 67 percent of consumers said that product images are "very important" factors at play when making purchasing decisions. Meanwhile, product pages that feature video content have 68 percent higher order values than those that don't. Shoppers will spend more if they know more, and images and video are the two best ways for retailers to inform them and drive sales.
Product content works - it's information that wins consumers' dollars. One-third of shoppers buy products from a different company than they first expected after searching online. Product content is a differentiator.
The shoppers have spoken. They want product content, and if retailers cater to that desire with accurate, complete and rich product content, they will boost their bottom lines. It's simple: great product content pays off in increased sales. Don't trust us? We'll let the numbers speak for themselves.
Check out our infographic. If you really love it, be sure to share it on Twitter!
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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