Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Takeaway: If you care about increasing ecommerce as well as in-store sales, then you'll want to pay attention. Check out our infographic!
Retail is all about the product content now. In a world where consumers have more choices available to them than ever, product content is the only way you can make your products shine on the digital shelf and drive more sales both online and in-stores. From rich imagery to more descriptions, product content is what consumers crave and need when they are looking at which products to buy and from which brands to buy from.
When consumers have options, they want to guarantee that they are making the best choice. So, they look for information. 88 percent of shoppers research products online before they buy them. By providing that content, retailers make sales more easily.
Beyond that, product content must be accurate. Shoppers want to know exactly what they're getting. Detailed product content is the No. 1 reason why 73 percent of consumers click "Buy." Without that information, retailers are letting sales slip through their fingers.
To shoppers, images and videos are powerful forms of product content. 67 percent of consumers said that product images are "very important" factors at play when making purchasing decisions. Meanwhile, product pages that feature video content have 68 percent higher order values than those that don't. Shoppers will spend more if they know more, and images and video are the two best ways for retailers to inform them and drive sales.
Product content works - it's information that wins consumers' dollars. One-third of shoppers buy products from a different company than they first expected after searching online. Product content is a differentiator.
The shoppers have spoken. They want product content, and if retailers cater to that desire with accurate, complete and rich product content, they will boost their bottom lines. It's simple: great product content pays off in increased sales. Don't trust us? We'll let the numbers speak for themselves.
Check out our infographic. If you really love it, be sure to share it on Twitter!
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