Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: Salsify has some great news! Our customers are some of the first to be able to deliver product content directly to Walmart through their API.
In the past, for brand manufacturers, publishing enough product content for hundreds if not thousands of products was exhausting, to say the least. All the hard work of providing basic product content, much less rich product content such descriptions, features, images, specs, datasheets, etc. for all products had to be created and then manually submitted to Walmart. Walmart's API combined with Salsify makes it easy for brands to upload content for publishing to Walmart.com, a notoriously gruesome retailer to publish to.
All this is well timed with the advent of consumers and consequently retailers demanding better, richer product content. A report from SPS Commerce found that 69 percent of ecommerce retailers have prioritized improving the quality of their product attributes, while a survey conducted by Echo Cove Research indicated that a majority of brands (62 percent) consider those product content requisitions "unreasonable."
Walmart was one of those retailers making fairly stringent demands such as their new policy called Content Spec 2.0 wherein they demanded hard deadlines for detailed product content and item attributes (and if you want to learn more about what exactly those specifications entail, we've got you covered here). So you can imagine how much of a relief their API has brought to brands.
Walmart's API is a big deal if you are a brand manufacturer and if you have any part in the product content supply chain. By using Salsify, and with the introduction of Walmart's API, brands can save tons of time and manual effort, not to mention they now have the ability to deliver more accurate product content than ever before. Woohoo!
"Publish your brand's product content directly to Walmart's Content Spec 2.0 system."
In addition to publishing directly to Walmart's new Content Spec 2.0 system, we're working more closely with other global content network firms such as 1WorldSync, GXS and Kwikee, with the intention of making delivering product content easier and faster than ever.
We are delighted to share this news with the ecommerce community, brands, retailers, and even consumers alike! No one distilled our journey and what this all means for our customers better than Rob Gonzalez, one of our founders.
"We worked closely with Walmart to beta test the API and are now one of the first companies to publish our customer's content directly to Walmart, getting their best content to Walmart in minutes instead of weeks."