Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Someone from your executive team just came over to you with the strategic opportunity to sell through a new retailer. Awesome. But wait. They need product content. And good product content, at that. In…4 weeks. Seems impossible, right?
Not only is it possible, but there’s actually a way to breeze through the process with less stress and more success. Here at Salsify, we’ve learned and perfected our know-how and technique which we’ve used to help our customers go from panic to success in under a month.
In order to accomplish a task of this size, you must break it up into focused, detailed deliverables week by week. Here’s how:
Week 1: Get ready
Week 2: Understand the retailer requirements
Retailers often have a wide variety of product attributes that you can map your product content to. Some of these attributes are required. Others are optional. It’s important to have an understanding of which attributes you absolutely must have product content for and which you do not. Every retailer is different. For example, Walmart and Target might not have the same required attributes and even if they have similar requirements, they are often looking for different formats for these required attributes.
Jet.com and Google Shopping not only have many different required attributes, but even the same required attributes are given different names.
Salsify has schemas in place to help customers understand the unique requirements that retailers have. These schemas not only include the retailer’s attributes but also the way in which these attributes need to be formatted.
Week 3: Connect the dots
Retailer Reports catch every little gap and error, ensuring that you get your content is 100% accurate when you publish to a sales channel.
Week 4: Fill in the missing data and the additional data
Readiness Workflows let you assign an owner to every last task, ensuring that no content slips through the cracks.
Week 5: Vacation in the Bahamas
Or, more likely, respond to the next fire drill.
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