Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Someone from your executive team just came over to you with the strategic opportunity to sell through a new retailer. Awesome. But wait. They need product content. And good product content, at that. In…4 weeks. Seems impossible, right?
Not only is it possible, but there’s actually a way to breeze through the process with less stress and more success. Here at Salsify, we’ve learned and perfected our know-how and technique which we’ve used to help our customers go from panic to success in under a month.
In order to accomplish a task of this size, you must break it up into focused, detailed deliverables week by week. Here’s how:
Week 1: Get ready
Week 2: Understand the retailer requirements
Retailers often have a wide variety of product attributes that you can map your product content to. Some of these attributes are required. Others are optional. It’s important to have an understanding of which attributes you absolutely must have product content for and which you do not. Every retailer is different. For example, Walmart and Target might not have the same required attributes and even if they have similar requirements, they are often looking for different formats for these required attributes.
Jet.com and Google Shopping not only have many different required attributes, but even the same required attributes are given different names.
Salsify has schemas in place to help customers understand the unique requirements that retailers have. These schemas not only include the retailer’s attributes but also the way in which these attributes need to be formatted.
Week 3: Connect the dots
Retailer Reports catch every little gap and error, ensuring that you get your content is 100% accurate when you publish to a sales channel.
Week 4: Fill in the missing data and the additional data
Readiness Workflows let you assign an owner to every last task, ensuring that no content slips through the cracks.
Week 5: Vacation in the Bahamas
Or, more likely, respond to the next fire drill.
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