PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: You should download this ebook if you're looking to build a product content strategy to increase sales and outshine your competition
Is product content a priority for your company?
If it's not now, then it will be soon. It has to be. In today's retail space, product content plays a role in drawing shoppers' attention, keeping consumers informed through every stage of the sales process, guaranteeing a consistent, satisfying customer experience across channels and, finally, closing the deal.
But how do you make sure that your company is getting its product content right? How do you deliver product content that sells? Do you have a strategy in place?
Those are precisely the questions that our latest ebook sets out to answer.
"The 11 Rules to Deliver Production Content That Sells" was put together by experts at both Salsify and Content 26. These 11 rules were designed to help brands and retailers understand what product content is and how to make it work for their companies.
Here's a taste of the eBook for you:
Rule #4: You need both basic and enhanced content to be competitive.
"The eBook includes insight and examples from Google, Amazon, Walmart and others."
What does that mean in practice? The basic content includes product names, pricing, features, ratings, reviews and images, all of which needs to be accurate and appealing to look at. At the same time, enhanced content should go above and beyond. For example, Cheerios' website highlights its cereal's gluten-free status and addresses sustainability - issues that matter a lot to certain groups of shoppers. Plus Cheerios features additional images to further entice site visitors.
That's just a small taste of what you'll find in this ebook. Other rules cover everything you need to know about creating great product content, including:
And much more.
Additionally, the ebook includes insight and model examples from brands such as Google, Amazon, Walmart and others (read: companies that are good at what they do).
If you're looking for ideas to focus on your product content strategy to ultimately increase sales, then we highly recommend you check out our ebook. Click here to download it for free.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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