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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Omnichannel Commerce Strategy
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    5 minute read

    Inject SEO into your product content strategy

    If you want to win sales this holiday season, you need to get your product content on Google, optimize it by injecting some SEO into your PLAs and listen to your customers.
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    Omnichannel Commerce Strategy
    |
    7 minute read

    The path to digital mastery [Video]

    Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan...
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    Omnichannel Commerce Strategy
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    5 minute read

    Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

    Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow...
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    Salsify
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    7 minute read

    Do You Have What it Takes to be a Digital Transformer?

    This month, the popular brand Urban Outfitters, which also owns Anthropologie and Free People, announced it had appointed its first Chief Digital Officer to work across...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to write product descriptions that win sales

    Shoppers are conducting more product research than ever, and that means brands must provide detailed product descriptions that answer all the questions those consumers might...
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    Omnichannel Commerce Strategy
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    7 minute read

    Why Gift Guides Work — And How to Make Yours a Success

    Create gift guides that will help you and your customers win the holidays. Takeaway: Gift guides can provide your sales a huge lift over the holiday shopping season. The...
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    Omnichannel Commerce Strategy
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    8 minute read

    How to Build the Perfect Strike Team

    Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of...
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    Omnichannel Commerce Strategy
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    6 minute read

    The aftermath of Amazon Prime Day: 5 things we learned

    There's lots to learn from this year's Amazon Prime Day. The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors...
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    Salsify
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    3 minute read

    Citizens of Salsify: Meet Enterprise Account Executive David Gold

    With our Salsify team growing, we’ve introduced a new blog series to introduce some of our team members and how they contribute to the company. Next up is David Gold from the...
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