Request Demo

Blog Hero

Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

What is the best workflow for ecommerce?

We get this question frequently from our customers. We believe the best ecommerce workflow is one that is built for change. For anyone who’s worked in retail, manufacturing...

The Keys to Building Consumer Trust

Takeaway: The keys to building consumer trust over the quality and performance of products in an age of heightened consumer doubt and skepticism are refreshingly simple. ...

What does it really take to get product content market-ready?

Regardless of company size or industry vertical, brand manufacturers struggle to maintain and deliver accurate product content to every channel their products are sold on....

Ensure your brand is easy to find online

Search is the primary way your consumers begin shopping. The Consumer Barometer Survey found that more than a third of all US purchases were influenced by search engines....

How to market in an age of personal branding

The personal brand has become a core identity for today’s consumers, who have become used to curating their public profiles on Facebook and Instagram, sharing personal...

5 Questions To Ask Before Launching a Direct-To-Consumer Channel

In today’s distributed commerce world, many brands have found a direct-to-consumer (DTC) sales channel has provided a new revenue stream, better insights on customer...

What is Unified Commerce?

Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this...

Elevate your customer experience online and off

Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The...

Omnichannel Commerce Strategy

3 Ways To Improve the Customer Experience in Omnichannel Retail

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were...

Most Popular

View all Posts

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.