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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

The high-touch tactics that are winning over customers

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world...

Our $30M Series C news and retrospective

We announced yesterday that Salsify raised a $30 million C round. We're excited about how this funding will allow us to grow our company and our platform. So far, we have...

From the front lines of #NRF17: Moving from uncertainty to certainty

This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people...

Optimizing Mobile Product Content

Make sure your product content is ready and optimized for every screen your shopper uses. Everyone is talking about mobile e-commerce and how it’s starting to edge out...

What’s Your Consumer Relationship Status? How To Improve Loyalty

Takeaway: Shoppers view delivery and post-delivery as part of the brand experience. Retailers must take a hard look at the “After-sale” or “Post-purchase” stage and the...

Phygital Retail | The In-Store Digital Influence

There’s no doubt that digital retail is booming: E-commerce sales hit a Black Friday record of $3.3 billion in 2016. But does that mean brick-and-mortar is losing steam?...

Helping shoppers buy: Reducing consumer cold feet

Takeaway: At the “Buy” or “Decision” stage – when the consumer is closest to completing the transaction – retailers and brands should do everything in their power to seal the...

Top E-Commerce Trends for 2017

E-commerce may be booming -- Forrester Research predicted that online sales for November and December 2016 would be more than $110 billion, a 13% rise over 2015 -- but online...

2017 Super Serious Predictions

2016 has been another tumultuous year in retail, with strong ecommerce growth and retail giants attempting to adapt to the new world order. 2017 will continue the trend. Here...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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