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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Citizens of Salsify: Meet Solutions Engineer, Anthony Franco

Our Salsify team is growing like a root vegetable, so we’ve introduced a new blog series to introduce some of our teammates and how they contribute to the company. Who better...

Omnichannel Commerce Strategy

Back-to-school shopping: Moms' buying behaviors and product content

The Takeaway: A lot of sales are at stake during the back-to-school shopping season, and if your brand wants to earn a majority of the revenue available, you must target...

Omnichannel Commerce Strategy

Why Price-Comparison Shopping Isn't the End of Retail

The price tag isn't the only thing - or the most important thing - on your shoppers' minds. The Takeaway: Consumers aren't just searching for the best price online,...

Omnichannel Commerce Strategy

Amazon Prime Day, Walmart and more: Dealing with never-ending sales

With so many sales occurring nowadays, consumers are changing their shopping habits, and brands must react. The Takeaway: With new sales popping up almost every day on

Omnichannel Commerce Strategy

Prepping for Amazon Prime Day? Get Your Product Content Ready

Here are 5 tips to help you get your product content ready for Prime Day. The Takeaway: Amazon Prime Day is upon us! We've compiled some product content tips to help...

Omnichannel Commerce Strategy

How to harness the power of customer reviews - Part II

The power of product reviews compels you to use them when optimizing or adjusting your brand's digital marketing strategy. The Takeaway: You should use customer...

Omnichannel Commerce Strategy

How to harness the power of customer reviews - Part I

The Takeaway: Customer reviews have become an invaluable form of product content. To thrive in the age of distributed commerce, you need to encourage and leverage these...

Omnichannel Commerce Strategy

How Product Content Drives Conversion [Infographic]

Our data shows that product content influences sales. The Takeaway: Check out our new infographic highlighting what types of product content drive conversions. If...

Target set suppliers an image deadline: What can you do to meet it?

Target recently issued a June 30th deadline for its vendors to supply product images - with specific specifications to it’s FTP system. “Images past this date are considered...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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