PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
To elevate your products on the digital shelf, you must first look to the web site page. Consumer attention spans are shrinking, ecommerce competition is at its most fierce, and the ever-evolving online ecosystem eludes many brands and retailers.
The Definitive Guide to the Perfect Page is ripe with accessible and effective starting points for optimizing e-commerce within any sized brand or retailer. We partnered with six other ecommerce companies to co-author this eBook.
Here are three important takeaways from The Definitive Guide to the Perfect Page.
1. Collect consumer generated content. There is no such thing as collecting too much content, and retailers and brands should actively collect a stream of fresh CGC to build trust. Consumers want to know that people are buying and loving your products today, and will seek out customer reviews that are recent and relevant.
2. Add enhanced content. Studies show adding enhanced (Amazon calls it A+ content) content can increase purchase intent by up to 20% depending on the product. But you need to understand both your brand and your product in order to create effective enhanced content. We normally recommend that brands look at the 20% of products that have the most sales and prioritize those for enhanced content.
3. Democratize product content. A centralized source of product content can enhance more than your eCommerce efforts. Use product data to collaborate better with third-party manufacturers, sales teams, creative agencies, and other partners.
These three insights are just the beginning. Download the full eBook to get insights on content creation, content optimization, driving site traffic, calculating ROI and optimizing cross-channel growth.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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