Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
To elevate your products on the digital shelf, you must first look to the web site page. Consumer attention spans are shrinking, ecommerce competition is at its most fierce, and the ever-evolving online ecosystem eludes many brands and retailers.
The Definitive Guide to the Perfect Page is ripe with accessible and effective starting points for optimizing e-commerce within any sized brand or retailer. We partnered with six other ecommerce companies to co-author this eBook.
Here are three important takeaways from The Definitive Guide to the Perfect Page.
1. Collect consumer generated content. There is no such thing as collecting too much content, and retailers and brands should actively collect a stream of fresh CGC to build trust. Consumers want to know that people are buying and loving your products today, and will seek out customer reviews that are recent and relevant.
2. Add enhanced content. Studies show adding enhanced (Amazon calls it A+ content) content can increase purchase intent by up to 20% depending on the product. But you need to understand both your brand and your product in order to create effective enhanced content. We normally recommend that brands look at the 20% of products that have the most sales and prioritize those for enhanced content.
3. Democratize product content. A centralized source of product content can enhance more than your eCommerce efforts. Use product data to collaborate better with third-party manufacturers, sales teams, creative agencies, and other partners.
These three insights are just the beginning. Download the full eBook to get insights on content creation, content optimization, driving site traffic, calculating ROI and optimizing cross-channel growth.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.