If the digital shelf is where consumers go to discover brands, research products, and navigate their buyer buyer’s journey than Amazon is the ultimate shelf space. If you're not ranking there, you don’t exist online. And if you're not in the top five spots, you’re probably invisible on mobile. Brands that are failing to have a strong search and merchandising strategy on Amazon are hemorrhaging marketshare as dollar shift online.
There’s an essential relationship between the product content that you provide to Amazon and how that gets discovered by shoppers and strategy to enhance that discoverability with Amazon Marketing Services.
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